I know I should be writing about myself here, but maybe it's more about…What makes me tick. As the son of a creative director, you would think I would be an accountant. But for a career, all I wanted to do was lean into the world of design and creating. To this end, since my OCAD days, I’ve worn a few hats. In chronological order!

Hat 1: Reflecting my interest in urban culture and fashion I collaborated with some friends to launch ZALE a streetwear fashion brand that still holds its own.

Hat 2: Where I learn everything I wanted to know (and more) about working with a diverse and demanding array of clients as Art Director at TBWA Canada.

Hat 3: Free to be Me when the occasional freelance opportunity comes along that offers me the chance to knit my talents and interests together I go for it. The thing “about me” you might want to know (and what matters) is my intent to continue to explore and grow whatever talents I have in the fulfillment of work that stands the test, and stands out, too.

Contact: patrick16b@gmail.com

As a culturally aware creative thinker, I have worked on 360° integrated advertising campaigns.

Awards:

CMA Award:

Silver (Business/Brand Impact): Awarded for the campaign Kia's EV6 Makes the Highlights Real.

Bronze (Business/Brand Impact): Awarded for the campaign Kia Rewrites the Auto Ad Formula.

Bronze (Innovative Media): Also awarded to the Kia Rewrites the Auto Ad Formula campaign.

Strategy 2026 Art Directors

ranked #181 out of 348

Work:
Art Director‍ ‍
TBWA Canada
December 2025 - Present

Art Director‍ ‍
INNOCEAN Canada
June 2023 - December 2025

Education:
Bachelor of Fine Arts (BFA)
Integrated Media, OCAD University
2017 - 2021

Graduate Certificate
Advertising - Art Direction, Humber College
2022 - 2023